Social Media Management for Restaurants
Diners check your Instagram before they book a table. If your feed isn't doing that job, you're losing covers to the restaurant down the road.
Why SA restaurants lose covers online
Two reels in March, nothing in April. Diners notice — and the algorithm punishes you.
Bad lighting and phone snaps kill appetite. Food has to look as good as it tastes.
DMs unanswered, comments ignored. Every missed reply is a lost booking.
Diners search 'restaurants near me' before they book. If you don't show up, you don't exist.
A complete restaurant social system
Specials, events and storytelling planned ahead — you approve, we post.
Shot lists, styling and lighting guidance so every plate looks crave-worthy.
Hooks that make people hungry and CTAs that drive bookings.
Local + niche tags that get you into the right SA foodie feeds.
Daily DM and comment replies — turning followers into reservations.
Google Business and location tags optimised so you appear in 'restaurants near me' searches.
Restaurant packages
Same transparent packages — built around your menu, your bookings and your busy season.
- 1 platform
- 8 posts per month
- Custom graphics
- Captions & hashtags
- Monthly report
- 2 platforms
- 16 posts per month
- Stories & reels
- Community management
- Monthly report
- 3 platforms
- 24 posts + reels
- Advanced content strategy
- Priority WhatsApp support
- Detailed analytics
- 4 platforms
- Daily content
- Dedicated specialist team
- Ad campaign management
- Weekly reporting
Restaurant questions
Can you help with food photography?+
We don't physically shoot, but we direct your photography — shot lists, lighting setups, plating angles, mood boards — so your team or a local photographer can capture content that performs. For Cape Town clients we recommend trusted local food photographers.
Do you post daily specials?+
Yes. Daily specials, weekly events and menu changes are all built into your content calendar. We update story templates so your team can post specials in real time too.
How does social media actually help bookings?+
Two ways. First — discovery. Diners scroll Instagram looking for where to eat tonight. If your feed is current and beautiful, you win the booking. Second — trust. A consistent, well-managed feed signals that your restaurant is open, busy and worth visiting.
Which platforms work best for restaurants in SA?+
Instagram first (food is visual), then TikTok (short-form video drives huge reach for restaurants in SA), then Google Business for local search. Facebook is useful for events and reviews.
How much does this cost?+
Restaurant packages start at R3,500/month for one platform. Most restaurants land on the Growth (R6,500) or Pro (R11,000) package for Instagram + TikTok + community management.
Do you handle paid ads for specials and events?+
Yes — boosted posts and full Meta ad campaigns are available as add-ons or built into the Agency package.
Need a restaurant website too?
Big Mood Agency builds restaurant websites with online bookings, menus and Google integration.
Explore Restaurant Web DesignNeed more than social media?
Social Media SA is powered by Big Mood Agency — Cape Town's full-service digital agency.
Let's grow your brand.
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